Talent and Genius

Talent and Genius is only one part of a plan to create a successful artistic enterprise. The Marketing, Presentation and Promotion is equally important. Following this principle, let me narrate the following example:

You certainly know of ''Rembrandt Van Rijn''. Rembrandt is a renowned name in the art world. But in his time, namely 1600 to 1690, there were at least 100 equally talented, but not as well known artists as Rembrandt. Let me name a few of these magnificent artists. Frans Hals, Adriaen Brouwer, Louise Moillon, Adriaen Van Ostade, Jan de Heem, Jean Watteau, Jacob Van Ruysdael, Pieter de Hooch, Salomon van Ruysdael, Esteban Murillo. Sir Peter Lely, Carel Fabritius, and Jan Vermeer. Why does Rembrandt's name carry more recognition this his contemporaries?

There is no doubt that Rembrandt was an artistic genius. This was recognized by the people who commissioned him to create paintings for them. One of the most famous work of art was a group portrait of Captain Franz Banning Cocq, his soldiers and followers. This was later named "The Night Watch".

Although Rembrandt was well paid for his work, it seems that even in his time, money for local artists was inadequate. In 1656 Rembrandt was forced into bankruptcy. He was rescued by a group of bankers and merchants, who loved his work and recognized and admired his talent. This group formed a company, they settled all obligations and created a fund for Rembrandt to continue producing his art. It was agreed that this group would exhibit and sell his artwork. These members had business interests throughout Europe. During their business travels, they marketed and promoted the name of Rembrandt and his art. By this effort, Rembrandt became a famous name all over Europe. Of course the value of his paintings skyrocketed. Everyone benefited. This was the first venture utilizing a business plan to promote the sale of art.

This concept is the most successful way of increasing the value of art.